24th March 2022
Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we'll share 10 different types of customer testimonials examples that you can use on your website.
But before diving into all that, let's take a look at what makes customer testimonials so effective in the first place.
Why Customer Testimonials Work Like Magic
From choosing a restaurant for dinner tonight to shopping for a luxury vehicle, people want to know that they are making the right decision before they buy.
This phenomenon is known as social proof: a psychological mechanism where people tend to follow the actions and behaviors of other people, in an attempt to make the “right” choices.
The best way to leverage this phenomenon of social proof is with customer testimonials. By showcasing your existing clients, you can persuade potential leads to buy your products.
So how can your business use customer testimonials to convince shoppers to buy? That's exactly what we'll be covering next.
Because we're about to show you 10 types of customer testimonials that you can embed on your website to get even MORE testimonials today.
10 Types of Customer Testimonial Examples
The following types of customer testimonial examples can be used in a variety of ways. You can add them to your website, embed them in blog posts, reshare them on social media, and much more.
We highly recommend trying to get each type of customer testimonial and leveraging this social proof to grow your business faster.
- It uses a testimonial with a photo to build credibility
- It's displayed on a popup campaign
Popups have been proven to increase conversions. Especially when you add custom triggers to the campaign to attract visitors based on their behavior.
Adding a customer quote only increases your chances of converting your site's traffic. If you can, add a high-quality image of the customer providing the quote.
2. Social Media Posts
All you have online personal loans offered in Virginia to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products.
No one questions the authenticity of these screenshot testimonials. Many of these social media posts are public, so if someone wants to check it out for themselves, they can usually do so.
To get social media testimonials like these, keep your customers engaged with your social media accounts by posting regularly yourself, and encourage them to tell you about their experience with your products.
And instead of taking screenshots, you can keep your website automatically updated with social media testimonials using a plugin like Smash Balloon.
With Smash Balloon, you can easily create a feed of tweets that mention your account or use your branded hashtag. Or, you can embed a feed of Facebook reviews on your website.
Setting up a feed is super simple, you can design the feed to match your brand, and you can control exactly what content is displayed in your feed.
3. Case Studies
For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. Then, showcase these tidbits on a product page.
We used the full case study as a blog post and used just a small quote from it on our Testimonials page. Then we linked back to the full case study.
4. Video Testimonials
Video testimonials have quickly gained popularity in recent years, and it's become easier than ever to create and publish videos on your website.
The great thing about video testimonials is that they really stand out and make a big impression. There's just something about seeing a talking head and hearing an actual voice that establishes likability and trust.